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We value your privacy. Figure 3 - uploaded by Perry Labron Carter Content may be subject to copyright. Street scene from Golfito, a small town in southwestern Costa Rica Source: This paper is a response to Bonnett' s call to examine Whiteness in its spatial diversity. Representations of women' s bodies in advertisements and the underlying White nationalist discourse they reflect is this study' s point of entry.
Ostensibly, this is an examination of billboards in Central America, but it is also an exegesis of Whiteness and Context in source publication.
Their unsmiling and slightly contemptuous manner is the same as those found on the faces of high-fashion models. The aim of this haughty visage is to educe status anxiety Messaris, The message transmitted is that the world they represent is superior to the one inhabited by the viewing subject. However, presuming an audience composed of predominately heterosexual female viewers, what is the rationale for adopting semi-nude representations of women to sell towels to flesh and blood women?
This transgendered vision impels women to conform to patriarchal definitions of womanhood. Much of the work of advertising is educating consumers in what they should desire. With this transgendered vision in mind what exactly are these images of women teaching Guatemalan and Costa Rican women about being women?
